Welcome to the Open edX 2019 Conference, hosted by UC San Diego! This year’s theme is all about collaborative learning, and how Open edX enables technologists, educators and learners to collaborate, innovate, and move the state of teaching and learning forward.
This talk focuses on successful course promotion techniques used by Universitat Politécnica de València. We will cover several social media strategies, including how to drive traffic to MOOCs using YouTube. This will be an extension of the talk that we gave at edX global forum about our blog with university domain, facebook and twitter pages, the connection between social media managers of universities and different schools, SEO optimization, and other strategies using social networks and internal channels.
